Destination Alaska, an annual travel guide to Alaska's Inside Passage, began publication in 1995 and has since become the top source of information for the region's 700,000 cruise ship passengers.

Distributed primarily hand-to-hand at embarkation ports, the digest-sized book and its Best Buys coupon insert give visitors a preview of their ports of call, plus attractive discount offers.

Destination Alaska covers the towns of Ketchikan, Sitka, Skagway, Juneau and Anchorage with information on tours, shopping, attractions, history, wildlife and Native culture. Many of its advertisers are Native artisans. Morris Communications acquired Destination Alaska/Best Buys in 2000 and is focused on maintaining its position as the premier visitor resource in the flourishing travel markets of Southeast Alaska.