The tourist publications division of Morris Communications provides advertisers with a targeted vehicle to attract tourist and visitor dollars to their businesses.

At the same time, the varied publications in the U.S. and abroad assist millions of travelers who seek and select leisure activities for trip planning as well as after arrival at their destinations.

Understanding the profit potential in the travel industry and the clear synergy with its existing presence in outdoor recreation markets, Morris purchased Best Read Guide Franchise Corp. in 1997. Today's Best Read Guide group in the United States combines both franchisees and Morris-owned publications. Guides owned by Morris Visitor Publications were rebranded Where Quick Guides in 2007 while franchisees and books produced by Morris Publishing Group remained Best Read Guides.

Morris visitor publications contain lodging, dining, shopping, tourist attraction and event information for each locale, along with maps, directories, calendars and money-saving coupons. With their liberal inclusion of stories on interesting people, places and histories of each area, Morris publications are distinctive in their editorial content and family orientation. Most of the publications are online, which expands options and convenience for travelers and advertisers alike.

Where GuestBook, the largest publisher of upscale travel publications for the major metropolitan areas of the United States. The company's hardcover city guides are distributed in-room in hundreds of hotels across the country and reach literally millions of travelers. The company's Quick Guides, Maps and Guides and custom publications serve additional markets within the industry.

In 2007, MVP Europe won the six-year bid to publish London Planner in conjunction with two British tourist information bodies. And it launched In London Arabic Edition to target the growing number of Middle Eastern consumers and business visitors.