AUGUSTA, Ga.— Morris Communications Company, LLC has entered into a strategic alliance with Yahoo! Inc. (NASDAQ: YHOO), joining the recently formed media consortium, which will allow its newspaper subsidiary, Morris Publishing Group, LLC, to reach Yahoo!'s community of online users. The announcement was made today by William S. Morris IV, president of Morris Communications.
Morris Communications became the ninth charter member of the consortium, working with Yahoo! to deliver search, graphical and classified advertising to consumers in the communities where they live and work. The consortium now consists of more than 215 newspapers.
"We will be reaching a huge audience that extends way beyond our current newspaper Web sites," Morris said of the strategic partnership with Yahoo! "This will substantially broaden our online audiences and allow us to better serve our customers with a valuable advertising network that provides the information they need."
As part of the agreement, Morris Publishing's 27 daily newspapers will offer Yahoo! HotJobs' industry-leading employment and recruitment services to local employers and job seekers.
In addition, Morris Publishing's newspapers plan to work with Yahoo! to provide search, content and local applications across the newspapers' Web sites.
Other members of the newspaper consortium include Belo Corp.; Cox Newspapers, Inc.; Hearst Communications Inc.; Journal Register Company; Lee Enterprises, Inc.; Media General, Inc.; MediaNews Group, Inc.; and Scripps Howard Publishing, Inc.
Morris Communications Company, LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.
Morris Publishing Group, LLC is a wholly owned subsidiary of Morris Communications. Morris Publishing owns and operates 27 daily newspapers as well as nondaily newspapers, city magazines and free community publications in the Southeast, Midwest, Southwest and Alaska.
CONTACT:
Karen Randall
706-823-3403
karen.randall@morris.com
